The founder of the brand Laura.Z is a mother of an immigrant family. Laura's daughter Anne grew up owning a lot of cute little things that's hand-knitted by Laura, such as camera cases, gloves, shawls and more. The way she made handicrafts at home was deeply imprinted in Anne's childhood memory. When Anne grows up, she travels around the world, hoping to bring her mother's handicrafts to more people and provide more employment opportunities for female workers in remote areas. They believe that something that takes time to make is a beautiful story in itself. Cute, delicate, and mom-like, it is something completely different from fast fashion. Warmy Warmy easily reminds people of childhood, and eventually can be healed from it.